The XQ API, provided by iQmetrix Software, is a collection of curated product information related to the wireless retail industry. Its main purpose is to power iQmetrix’s XQ Interactive Retail software services, whose goal is to improve the customer shopping experience in wireless retail stores across North America.
There are three major components to the XQ API, which include Products, Playlists and Analytics. The products, as you can imagine, contain everything you could need to query product information. Most of the product information has been provided by a curated “master catalog” of data, which iQmetrix obtains from other distributers and manufacturers, and contains high quality images and video. Also worth noting is the compatibility and relation data also included – by selecting a product, you can also see all other products that are compatible with it.
The Playlists endpoint lets developers create a subset of products to be displayed within an application. This is used to create “sub-catalogs” of data that could be displayed on a particular device. In this way, XQ curators can display certain product information on specific displays in their store, helping them control the in-store experience. This is also a great way of working with a subset of product information, so as a developer, you don’t have to page through the list of products every time you run a query.
A final piece to the XQ API is the Analytics endpoint. This endpoint is used to both register hits on specific products, as well as to report against all the traffic that a user’s API account has seen. This reporting service provides a quick and easy way for users of XQ to get a detailed report of which products are being viewed by their customers in-store.
XQ API has several other components and endpoints, including a shopping cart, advertisements, asset management, and theme management. All of these pieces together are used to create great in-store experiences for customers. Example applications that currently use the XQ API can be seen on the iQmetrix company website.